Wawel among the Most Valuable Polish Brands

Wawel was ranked third among the Most Valuable Polish Brands in the category of confectionery and ice-creams. It was the fifth edition of the ranking under the patronage of the daily „Rzeczpospolita". It is also the only Polish ranking of brands based on financial data and customers surveys.

Scoring 84 points in prestige of the brand and 82 points in quality perceived (both results in a 100 points scale) Wawel was ranked third in the category of confectionery and ice-creams.

In the main ranking 330 brands were classified according to their overall value and Wawel was ranked 54th which is thirteen positions higher than a year ago. During 2008 the value of Wawel brand increased by 73%!