Wawel Brand awarded with the main prize in the survey “Favourite Brand of the Polish 2019”
Wawel is one of the favourite brands of Polish consumers. This was confirmed by the results of the nationwide consumer survey “Favourite Brand of the Polish 2019” carried out by the Institute GfK Polonia. During the awards ceremony for statuettes and diplomas, which took place on Thursday 11 April in the Bellotto Hotel in Warsaw, Wawel received the main prize in the “Chocolate Candies” category for Malaga, Tiki Taki and Kasztanki chocolates.
On 11 April in Warsaw, a gala ceremony took place, during which the results of the nationwide consumer survey “Favourite Brand of the Polish 2019” organised by the magazine “Wiadomości Handlowe” were announced. Wawel was honoured with the main prize in the “Chocolate Candies” category – for Malaga, Tiki Taki and Kasztanki.
The aim of the research organised by Wydawnictwo Gospodarcze, the publisher of the wiadomoscihandlowe.pl and wiadomoscikosmetyczne.pl websites, and conducted by the GfK Polonia Institute, was to identify brands of FMCG products that, according to consumers, deserve to be called favourites. This year, the survey covered 835 brands of FMCG products in 80 categories.