On 28 March the Responsible Business Forum published the report “Responsible Business in Poland 2018. Good practices”, which aims to identify the best examples of CSR activities and promote the idea of responsible business. Since 2010 Wawel has been recognised by the Responsible Business Forum for the implementation of recommended responsible business practices.
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The second edition of the social-consumer campaign “Heart Grows” organised by the Wawel brand has come to an end. The initiative, in which everyone could help by buying sweets with a heart symbol, involved almost 100,000 consumers. Across two editions of the consumer programme, Wawel has already allocated over PLN 2.6 million to charity organisations.
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In the international competition Corporate Social Responsibility Awards 2018 organised by the PR service Daily, the Wawel brand won the main prize in the “Brand Activism” category for its pioneering project “Good Ingredients”. The “Heart Rises” social-consumer campaign deserves a special mention in the “Corporate-Community or Non-profit Partnership” category.
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Wawel brand has prepared a unique attraction for its fans– a first of its kind interactive truck full of sweets, games and applications, which has just set out on its premiere tour around Poland. Only this season it will visit several dozen Polish cities. All events with Wawel Truck will be accompanied by lots of attractions, unforgettable fun and of course sweets for everyone!
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Something completely new! The Wawel brand introduces to its range a truly delicious innovation in the category of jelly beans. Discover Dragon Gummies in as many as 4 options today – with fruit juices and without colourings and artificial flavours. See for yourself how tasty this innovation is!
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