Wawel, a producer of chocolates and sweets, was awarded in this year’s edition of the Superbrands project. The Superbrands distinction is awarded to the most impactful Polish brands whose products meet consumers’ needs and are recommended by shoppers.
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A new, unique product has been added to Wawel’s portfolio. Premium Extra Dark 100% Cocoa bar is made of only one raw material – certified cocoa beans. With a deep aroma of the Forastero cocoa beans from Ghana, the new Extra Dark takes us on an amazing journey of taste.
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Wawel brand products were appreciated by consumers in the “Best Product – Consumers’ Choice 2021” survey. This year, the Gold Medal in the “Soft candies, gummies, foams, jellies” category was won by Królewskie Mleczko Waniliowe (Your Delicacy Vanilla).
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Wawel Truck – an interactive sweet truck – will reappear at MeetUp® 2019, another edition of the country’s most popular event for creators and fans of the YouTube and the TikTok apps. The event will take place on 31 August in Kraków’s Tauron Arena. It will host the most popular Internet stars and thousands of fans. This is a unique opportunity to make new friends, take souvenir photos with your favourite creators from the Internet scene, share inspirations and discover the Wawel Truck – a mobile sweets zone full of interactive games and applications.
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Wawel and the Cinema City chain have entered into an international concession agreement for the sale of loose products. The sweets are now available in the “Freedom of Choice” modular displays specially tailored to the needs of cinema kiosks in all Cinema City locations in Poland. From September, Polish products will also be available in cinemas in Slovakia, the Czech Republic, Bulgaria, Romania and Hungary. Cinema operations in the entire CEE region are coordinated by the marketing department of Wawel and New Age Media.
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